For Lakeland Automall, growth was creating a paradox: the more popular they became, the harder it was to manage the phones. The dealership faced a critical operational inefficiency—nearly 70% of incoming calls to the sales lines were actually existing customers seeking service or parts.
Lakeland needed a solution that could filter noise, handle volume, and improve the guest experience without the massive overhead of hiring more staff.
Before PrimeSync... our team was constantly tied up answering basic questions, transferring callers, or trying to triage service needs. Callers weren't getting the immediate, consistent experience we wanted to provide.
Danielle Klonecki
BDC Director, Lakeland Automall
Lakeland Automall partnered with PrimeSync.ai to implement an AI Voice Agent capable of understanding natural language and customer intent.
Crucially, the dealership leveraged PrimeSync’s multilingual capabilities to serve their diverse customer base, ensuring that language barriers never resulted in a lost lead or a frustrated guest.

PrimeSync didn't just answer phones; it acted as a frontline filter. By accurately identifying customer intent and preferred language within seconds, the AI ensured that calls were routed correctly the first time.
One of the most surprising benefits was the AI’s acoustic accuracy. Whether a customer is mumbling or calling from a noisy environment, PrimeSync consistently captures vital data points before the call ever reaches a human.


The dealership is no longer bound by operating hours. PrimeSync handles after-hours queries—from oil types to roadside assistance numbers—and sends scheduling links via text. Furthermore, it bridges the gap for non-English speakers.
"Before PrimeSync, if a guest called after hours or during a time when our bilingual staff wasn’t available, their ability to get help was limited. Now, the AI immediately communicates in their preferred language... and ensures their message is fully understood."
Danielle Klonecki
BDC Director, Lakeland Automall
Lakeland Automall noted that working with PrimeSync felt less like a vendor transaction and more like an internal partnership. Through weekly optimization meetings, the routing logic is constantly refined to fit the specific needs of the store.
Danielle Klonecki
BDC Director, Lakeland Automall
"If your team is overwhelmed with phone calls, struggling with after-hours coverage, or unable to support multilingual customers consistently, PrimeSync is the solution... It's one of the few tools that instantly improves both customer satisfaction and internal efficiency. Without the monthly cost of $5,000/mo or lacking customer support. Highly recommend!"
BDC Director of Lakeland AutoMall
What were the primary challenges or frustrations you faced with incoming calls before implementing PrimeSync?
What prompted you to start using an AI voice agent, and how did you initially roll it out?
How has PrimeSync impacted your business efficiency and staffing?
How has PrimeSync's intelligent call routing changed the workflow for your team?
How valuable is it to have the AI handling calls for the team during after-hours?
How accurate is the AI at gathering the correct customer and vehicle information (Year/Make/Model) and the customer's “concern” before it ever reaches an advisor?
How has PrimeSync freed up your BDC agents or salespeople? What high-value tasks are they able to focus on now that they aren't just answering basic "is this available" questions?
A key part of your operation is getting customers to the right person. How accurately does the AI understand a customer's needs before transferring them to the correct department?
Can you share a specific example of how PrimeSync's agent has improved your customer experience?
What has your experience been like working with the PrimeSync team?
What would you say to another car dealership who is considering an AI voice agent?