Case Study: Lakeland Automall

How Lakeland Automall Transformed into a Streamlined, Multilingual Customer Experience

Case Study:
Lakeland Automall

Industry:
Auto Dealership

Challenge:

Sales lines were clogged with service calls (approx. 70%), creating bottlenecks and preventing revenue-generating follow-ups.

Solution:

PrimeSync.ai Voice Agent with Intelligent Routing and Multilingual Support.

70%

Reduction in misrouted calls

<30s

Intent identified & routed

24/7

Multilingual support

100%

Staff focused on high-value tasks

The Challenge

The "Service-to-Sales" Bottleneck

For Lakeland Automall, growth was creating a paradox: the more popular they became, the harder it was to manage the phones. The dealership faced a critical operational inefficiency—nearly 70% of incoming calls to the sales lines were actually existing customers seeking service or parts.

This misrouting created a domino effect of frustration:

Sales Bottlenecks

Sales staff were tied up triaging basic service questions, leaving almost no time for long-term lead follow-up.

Customer Friction

Callers were bounced between departments, leading to long hold times and communication gaps.

Staff Burnout

The BDC was functioning as a switchboard rather than a revenue-generating unit.

Lakeland needed a solution that could filter noise, handle volume, and improve the guest experience without the massive overhead of hiring more staff.

Before PrimeSync... our team was constantly tied up answering basic questions, transferring callers, or trying to triage service needs. Callers weren't getting the immediate, consistent experience we wanted to provide.

Danielle Klonecki

BDC Director, Lakeland Automall

The Solution

A Phased, Intelligent Rollout

Lakeland Automall partnered with PrimeSync.ai to implement an AI Voice Agent capable of understanding natural language and customer intent.

Rather than a "rip and replace" approach, the rollout was strategic:

Phase 1: Foundation

General inquiry and sales calls (to tackle the immediate bottleneck).

Phase 2: Expansion

Expansion into service call routing, scheduling support, and full after-hours coverage.

Crucially, the dealership leveraged PrimeSync’s multilingual capabilities to serve their diverse customer base, ensuring that language barriers never resulted in a lost lead or a frustrated guest.

Results

The Results

A "Force Multiplier" for Staff Efficiency

PrimeSync didn't just answer phones; it acted as a frontline filter. By accurately identifying customer intent and preferred language within seconds, the AI ensured that calls were routed correctly the first time.

Impact

The BDC and Sales teams stopped acting as receptionists. They reclaimed their time to focus on high-value tasks: lead follow-up, nurturing, and appointment setting.

Metric:

Intelligent routing now places customers with the right live advisor in half the time or less compared to the previous manual process.

Perfect Data Capture—Even in Noise

One of the most surprising benefits was the AI’s acoustic accuracy. Whether a customer is mumbling or calling from a noisy environment, PrimeSync consistently captures vital data points before the call ever reaches a human.

Data Captured:

Year, Make, Model, VIN details, and specific customer concern.

Outcome:

Advisors receive a clean, organized summary, eliminating the "re-explaining" phase of the call.

24/7 Availability & Multilingual Mastery

The dealership is no longer bound by operating hours. PrimeSync handles after-hours queries—from oil types to roadside assistance numbers—and sends scheduling links via text. Furthermore, it bridges the gap for non-English speakers.

"Before PrimeSync, if a guest called after hours or during a time when our bilingual staff wasn’t available, their ability to get help was limited. Now, the AI immediately communicates in their preferred language... and ensures their message is fully understood."

Danielle Klonecki

BDC Director, Lakeland Automall

The PrimeSync Advantage

The PrimeSync Advantage

Lakeland Automall noted that working with PrimeSync felt less like a vendor transaction and more like an internal partnership. Through weekly optimization meetings, the routing logic is constantly refined to fit the specific needs of the store.

Danielle Klonecki

BDC Director, Lakeland Automall

"If your team is overwhelmed with phone calls, struggling with after-hours coverage, or unable to support multilingual customers consistently, PrimeSync is the solution... It's one of the few tools that instantly improves both customer satisfaction and internal efficiency. Without the monthly cost of $5,000/mo or lacking customer support. Highly recommend!"

Full Interview

Q&A with Danielle Klonecki

BDC Director of Lakeland AutoMall

What were the primary challenges or frustrations you faced with incoming calls before implementing PrimeSync?

What prompted you to start using an AI voice agent, and how did you initially roll it out?

How has PrimeSync impacted your business efficiency and staffing?

How has PrimeSync's intelligent call routing changed the workflow for your team?

How valuable is it to have the AI handling calls for the team during after-hours?

How accurate is the AI at gathering the correct customer and vehicle information (Year/Make/Model) and the customer's “concern” before it ever reaches an advisor?

How has PrimeSync freed up your BDC agents or salespeople? What high-value tasks are they able to focus on now that they aren't just answering basic "is this available" questions?

A key part of your operation is getting customers to the right person. How accurately does the AI understand a customer's needs before transferring them to the correct department?

Can you share a specific example of how PrimeSync's agent has improved your customer experience?

What has your experience been like working with the PrimeSync team?

What would you say to another car dealership who is considering an AI voice agent?